La Tomatina tomato-throwing festival is held in the town of Buñol in the province of Valencia, Spain, on the last Wednesday of August each year.
The hour-long tomato throwing frenzy in the town square and surrounding streets is part of a week of festivities in Buñol, and has its origins in a spontaneous tomato fight that started during a parade in 1945.
As the event gained more attention worldwide, it attracted many visitors to the town wanting to participate, and it is now a paid-admission event capped at 22,000 participants, during which almost 150 tonnes of tomatoes are used.